Page 167 - University Bulletin

AVM201 Introduction to Air Transport Industry
Credits: 3 (3,0,0) Prerequisites: BUS102
The course introduces the core concepts, characteristics and principles of air transport business
and aviation management. The structure of the air transport industry and air transport practices
are explained and analyzed. Regional and worldwide trends in the industry are examined and the
ethical issues in business practices within the industry are discussed.

AVM310 Aviation Laws and Policies
Credits: 3 (3,0,0) Prerequisites: AVM201, BUS231
The course exposes students to laws and policies that impact aviation in the KSA, identifying
specific national and international organizations responsible for the development,
implementation, and enforcement of such laws and policies. Applicable international treaties will
also be examined.

AVM320 Airline Operations
Credits: 3 (3,0,0) Prerequisites: AVM201
This course introduces the student to the fundamentals of airline operations. Areas of study
include aviation market analysis, cargo operations, ground operations, fleet planning and
scheduling and how these four areas work together to create and maintain airline scheduled
operations. Aviation terminology is emphasized and current events that will shape the future of
aviation will be analyzed and discussed.

AVM330 Airport Operations
Credits: 3 (3,0,0) Prerequisites: AVM201
The course introduces the various complex systems employed in commercial service airports to
both meet governmental certification requirements, as well as the needs of stakeholders including
airlines and air travelers.

AVM340 Airline Management
Credits: 3 (3,0,0) Prerequisites: AVM310, AVM320
A study on aviation business by looking at key elements of airline industry such as organization,
management, operation as well as diversification of their business units; understanding the
airline’s revenue management, fluctuated demand and supply; as well as learning how airlines
cooperate with their tourism related organizations, airline alliances, travel agencies, wholesalers
and hotel industries amid the ever-intense competition. Learn the airline’s strategy to improve
their products and services for maximization of revenue. Study introduction of Customer
Relationship Management and Loyalty Marketing, applied by the airlines for their customer
retention. Study the changing behavior of passengers, channel of distributions, marketing and
sales planning. Understand other marketing issues such as air cargo services, low-cost carrier,
General Sales Agency for the airlines, electronic marketing, sales promotion and their
communication to the public.

AVM350 Airport Management
Credits: 3 (3,0,0) Prerequisites: AVM 310, AVM330
Students will be introduced to the processes and challenges involved with the management of an
airport including the planning, organizing, evaluating, and controlling of airport activities within
an increasingly entrepreneurial environment both domestically and internationally.

155 PSU UNDERGRADUATE BULLETIN