Page 170 - University Bulletin

BCE437 Business and Marketing Aspects of E-commerce Systems
Credits: 3 (3,1,0) Prerequisites: BCE409 and MKT301
The focus of this course is on the business and marketing aspects of e-Commerce systems. The
course starts with an overview of the business strategies, planning, and logistics for setting up an
e-Commerce system. After that, the course discusses strategic marketing analysis, marketing
planning, and the complexities of marketing decisions. An important component of the course
considers the utilization of Search Engines and Internet Marketing.

BCE447 Visual Merchandising
Credits: 3 (3,0,1) Prerequisites: BCE409 and MKT301
The course will teach students to manage E-commerce customer journeys, suggest improvements
and developments, to achieve sales and profit goals. The course will enable students to work with
UX team to optimize the online navigation and structure of the E-Stores. They would learn writing
a rich content for products, SEO content for lists and product pages. Analyzing sales and website
performance data, to understand and ensure products are merchandised effectively to maximize
sales. The course will introduce smart technologies such as Robot Process Automation(RPA) and
AI- Powered Chatbot for their E-Stores. Digital products, avatars and concept of metaverse would
be introduced to design unique and customized customer experiences endorsing E-Commerce
merchandising.

BCE473 Entrepreneurial Strategy
Credits: 3 (3,1,0) Prerequisites: BCE409
This course examines entrepreneurial strategies for emerging ventures, growing ventures,
sustainable growth in established ventures. The object of this progression is to acquaint students
with the concepts and contexts of building new businesses, their relevance and application to
organizations in today’s economy; the formulation and application of new business strategies for
both Independent startups and new ventures within existing organizations; and achieving
innovation in existing established organizations through entrepreneurial strategies.

BCE483 Business Intelligence and Analytics
Credits: 3 (3,0,1) Prerequisites: BCE409
An organization must constantly monitor, recognize and understand every aspect and every issue
of its operations, its industry and the overall business environment, to successfully compete in
today’s global business environment. This course focuses on business intelligence – an information
technology approach to data collection and data analysis to support a wide variety of management
tasks, from performance evaluation to trend spotting and policy making. Students learn analytical
components and technologies used to create dashboards and scorecards, data/text/Web mining
methods for trend and sentiment analysis, and artificial intelligence techniques used to develop
intelligent systems for decision support. Students will learn participate in this course through class
discussions, project preparation and presentation, and visual tool utilization.

BIO101 Biology
Credits: 3 (3,1,0) Prerequisites: CHM101
Course covers major fields and fundamental principles of biology. Fundamental studies in biology
emphasizing the unity and diversity of life. Topics include the basic chemistry of biological
processes, cell types and organelles, energy harvesting and energy producing pathways, cell and
life cycles, genetics, DNA structure, genes, natural selection, population genetics, and
phylogenetic analysis.

158 PSU UNDERGRADUATE BULLETIN