Page 206 - University Bulletin

ELM353 Multimedia PR and Brand Strategy
Credits: 3 (3, 0, 0) Prerequisites: ELM254
This course examines the role of public relations and multimedia content in building and managing
a brand’s reputation across digital and traditional media. Students will explore the integration of
PR strategies, visual communication, and multimedia storytelling to create impactful brand
campaigns. The course focuses on developing a strategic approach to multichannel messaging,
audience targeting, and media relations to ensure cohesive brand communication. Students will
engage in real-world projects to craft PR materials, press releases, and multimedia campaigns,
gaining skills in both strategy and content creation for brand positioning.

ELM354 Non-Fiction and Documentary Writing
Credits: 3 (3, 0, 0) Prerequisites: ELM351
This course explores the unique challenges of non-fiction storytelling, focusing on research-based
script development, narrative structure, and ethical considerations in documentary writing.
Students will learn how to balance factual accuracy, investigative depth, and engaging storytelling
techniques, distinguishing documentary writing from traditional screenwriting. The course covers
various documentary formats, including expository, observational, participatory, and
investigative, and examines how narrative voice, interviews, archival footage, and visual scripting
contribute to storytelling. Emphasis is placed on writing for real-world impact, teaching students
how to craft persuasive treatments, develop interview frameworks, and structure compelling
narratives for platforms like Netflix, YouTube, Al Jazeera, and BBC Documentaries.

ELM355 Copywriting for Digital Media
Credits: 3 (3, 0, 0) Prerequisites: ELM254
This course focuses on the art and science of creating persuasive and engaging written content for
various digital platforms, including websites, social media, email campaigns, blogs, and digital ads.
Students will learn how to craft concise, compelling copy that resonates with target audiences
while optimizing content for SEO and user engagement. The course covers the essentials of digital
writing techniques, tone, voice, and storytelling to enhance brand messaging and drive audience
interaction. Practical exercises and projects will provide students with the skills to develop
effective copy for different digital formats and channels.

ELM356 Podcasting and Audio Storytelling
Credits: 3 (3, 0, 0) Prerequisites: ELM351
This course provides a comprehensive introduction to podcasting and audio storytelling, focusing
on the techniques, tools, and creative processes involved in producing compelling audio content.
Students will explore the art of narrative audio, voice performance, sound design, and the
technical aspects of recording and editing podcasts. The course emphasizes story structure,
audience engagement, and digital distribution strategies to equip students with the skills needed
to create high-quality audio productions. Ethical and legal considerations in podcasting, including
copyright, licensing, and fair use, will also be covered.

ELM451 Transmedia Storytelling
Credits: 3 (3, 0, 0) Prerequisites: ELM351
This course explores transmedia storytelling, where narratives unfold across multiple platforms
like film, TV, video games, social media, and VR. Students will learn to craft cohesive, multi-
platform stories that engage audiences through interactive and immersive experiences. Key topics
include audience participation, story world development, and the role of emerging technologies
like AR and VR in expanding narratives. Through case studies and hands-on projects, students will
develop skills to create compelling multiplatform stories for entertainment, marketing, and brand
storytelling.

194 PSU UNDERGRADUATE BULLETIN