Page 207 - University Bulletin

ELM452 Media Project Design and Management
Credits: 3 (3, 0, 0) Prerequisites: ELM352
This course provides students with a comprehensive understanding of the processes involved in
designing, planning, and managing media projects from concept to completion. It covers key
principles of project management, including goal setting, resource allocation, budgeting, and
timeline management, with a focus on the unique challenges of working within the media and
communication industries. The course emphasizes practical skills in team coordination, client
relations, and quality control, while also addressing the critical ethical considerations and legal
aspects of media production.

ELM453 Investigative Journalism
Credits: 3 (3, 0, 0) Prerequisites: ELM253
This course focuses on the advanced skills and methodologies required for investigative
journalism. Students will explore techniques for in-depth research, data journalism, public records
analysis, and source protection. The course examines the role of investigative reporting in
exposing corruption, uncovering social injustices, and holding powerful entities accountable.
Emphasis will be placed on ethical considerations, digital security, and storytelling techniques for
long-form journalism. Through case studies and hands-on projects, students will develop
investigative skills necessary for producing compelling, well-researched reports.

ELM454 AI for Content Creation and Production
Credits: 3 (3, 0, 0) Prerequisites: ELM351
This course explores the transformative role of Artificial Intelligence (AI) in content creation and
production, examining how AI-driven tools and technologies are reshaping digital media
industries. Students will engage with AI applications in text generation, image and video
production, automated editing, voice synthesis, and personalized content recommendations. The
course provides a theoretical foundation in AI’s impact on media workflows while offering hands-
on experience with industry-standard AI-powered platforms for content generation,
enhancement, and distribution. Ethical considerations, including bias in AI models, intellectual
property, and the future of human-AI collaboration in media, will also be critically analyzed.

ELM458 Media and Public Diplomacy
Credits: 3 (3, 0, 0) Prerequisites: None
Media and Public Diplomacy explores how media shapes international relations and supports
foreign policy through public diplomacy. Students will examine traditional and digital media as
tools for communication between governments and global audiences. Key topics include soft
power, nation branding, cultural diplomacy, and media’s role in influencing public opinion and
diplomatic relations. Through case studies, students will analyze how states and organizations use
media to promote interests and cultural narratives while addressing ethical challenges like
misinformation, media manipulation, and political agendas.

195 PSU UNDERGRADUATE BULLETIN