Page 204 - University Bulletin

ELM151 Digital Media and Communication Theories
Credits: 3 (3, 0, 0) Prerequisites: None
This course explores major communication theories and their application in the digital media
landscape. It examines how digital platforms have transformed communication processes,
audience engagement, and media consumption. Students will analyze traditional and
contemporary communication theories, including media effects, agenda-setting, uses-and-
gratifications, network society, and participatory culture. Special attention will be given to the
impact of digital media on interpersonal, organizational, and mass communication. Through
critical discussions, case studies, and practical analysis, students will gain a deeper understanding
of how digital technologies shape modern communication.

ELM251 Analyzing Media and Communication
Credits: 3 (3, 0, 0) Prerequisites: ELM151
This course explores key approaches to analyzing media and communication, equipping students
with critical tools to examine how messages are produced, distributed, and interpreted across
different platforms. It introduces various theoretical frameworks, including semiotics, discourse
analysis, audience reception theories, and media framing. Students will apply these methods to
analyze news, advertising, entertainment media, and digital communication. Through case studies
and practical exercises, they will develop a deeper understanding of the power dynamics, cultural
implications, and persuasive techniques embedded in media texts.

ELM252 Digital Platforms and Multimedia Production
Credits: 3 (3, 0, 0) Prerequisites: ELM151
This course explores the role of digital platforms in creating, distributing, and consuming
multimedia content. Students will examine various media formats such as text, images, audio,
video, and interactive media and analyze how platforms shape communication and audience
engagement. Key concepts include media convergence, transmedia storytelling, user-generated
content, platform algorithms, and content optimization. Students will gain practical experience in
producing and editing multimedia content for platforms such as YouTube, TikTok, Instagram, X
(formerly Twitter), Facebook, LinkedIn, and streaming services. The course emphasizes video
editing, storytelling techniques, and strategies for engaging audiences. By the end of the course,
students will have a portfolio showcasing their ability to create dynamic multimedia content
tailored to different digital platforms.

ELM253 News Reporting
Credits: 3 (3, 0, 0) Prerequisites: ELM251
This course introduces students to the core principles and techniques of news reporting. It covers
essential skills such as news writing, fact-checking, interviewing, and source verification. Students
will learn how to structure news stories, adhere to journalistic ethics, and report across multiple
platforms, including print, broadcast, and digital media. Emphasis will be placed on accuracy,
clarity, and the ability to distinguish between objective reporting and opinion. Through practical
assignments and newsroom simulations, students will develop the ability to report news
effectively and responsibly.

192 PSU UNDERGRADUATE BULLETIN