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MARKETING
MKT 301 PRINCIPLES OF MARKETING
Credits: 3(3,0,0) Prerequisite: BUS 101

This course surveys marketing activities and the decisions affecting them in consumer,
industrial, and international markets. Marketing planning and decision making are examined
from firms' and consumers' points of view. Topics covered include: the marketing concept and
its company- wide implications and integration of marketing with other functions. Also
covered are activities of marketing research– identification of marketing opportunities,
development of marketing mix strategies (e.g. decisions concerning pricing, distribution,
promotion and product design). Marketing systems views in terms of both public and private
policy. Are also discussed. This course is a prerequisite to all higher marketing courses.

MKT 310 CONSUMER BEHAVIOR
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course draws on the behavioral sciences and focuses on the application of cultural, social,
and psychological concepts to the analysis of consumer behavior. Implications for marketing
strategy are discussed and analyzed.

MKT 320 PROMOTION MANAGEMENT
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course discusses the major marketing communications functions including advertising,
direct marketing, sales promotion, public relations, personal selling, and marketing on the
internet. An understanding is developed of how organizations use these techniques and
venues, not as separate entities, but as a part of a holistic strategy to communicate with its
target markets. Topics include: overview of the nature of marketing communications and
promotion management, the communications process, the objectives of the different forms of
communications/promotion, the effectiveness of each tool, and how a company can best use
each tool in the development of an integrated marketing communications strategy.

MKT 330 PROFESSIONAL SELLING AND SALES MANAGEMENT
Credits: 3 (3,0,0) Prerequisite: MKT 301
The course deals with the sales function and its relationship to the total marketing program.
Topics include: sales strategies and objectives, the development and administration of sales
organizations and sales force, and control and evaluation of sales operations.