Page 58 - University Bulletin

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MKT 430 MARKETING ON THE INTERNET
Credits: 3 (3,0,0) Prerequisites: IS 101, MKT 301
This course looks at the internet and internet marketing. Students learn how to create and
publish web pages, develop web marketing skills, as well as research methods companies use
to make money on the internet. Finally, students examine the impact of the internet on
today's world.

MKT 440 SERVICE MARKETING
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course covers a range of topics related to service marketing. The unique characteristics of
services are explained, and their consequences for marketing mix formulation are analyzed.
Distinctive marketing problems are critically assessed using concepts and how best addressed
using strategies. Opportunities for service organization that do not sell a physical good as their
main offering to the public (e.g. airlines, banks, government agencies, hotels, medical
facilities, and restaurants) are explored for and discovered. Current issues and trends in
service marketing are discussed as well.

MKT 450 MARKETING IN NON-PROFIT ORGANIZATIONS
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course centers on the application of marketing concepts and tools cued to the marketing
activities of public agencies, health services, public transportation, the arts, schools, museums,
etc. Topics include: the role of marketing planning and research, definition of target markets,
the development of the marketing mix including product and service development, pricing,
promotion, public relations, and service distribution.

MKT 460 EXPORT MARKETING AND MANAGEMENT
Credits: 3 (3,0,0). Prerequisites: BUS 351, MKT 301
This course teaches students, in a practical way, how to analyze foreign markets’ opportunities
and formulate policies and programs to profit from these opportunities. Topics covered
include: studying and analyzing export markets, export promotion, export channels and
intermediaries, setting up and managing export operations, and the technical aspects of the
export business. An analysis of the Saudi export policy and the implications of World Trade
Organization (WTO) membership are also discussed. Students have chances to observe and
practice actual export business as carried out by leading Saudi exporters.

MKT 470 STRATEGIC MARKETING
Credits: 3 (3,0,0). Prerequisite: 15+ Marketing CRs
This course is concerned with strategic marketing planning. The focus is on making strategic
decisions and developing plans for implementing them. The general goal of the course is
enabling students to integrate the various marketing tools into consistent programs aimed at
achieving sustainable and profitable positions in the marketplace.

MKT 492 CO-OP [COOPERATIVE EDUCATION]
Credits: 10 Prerequisite: Department consent
The Co-Op is a career related professional program available to all Marketing students. It is
designed to help students build on skills already learned in the classroom and acquire new
ones as well. Co-Op education is available to Marketing students who have accumulated the
requisite number or more credits. The Co-Op option counts for 10 credit hours (CRs) for
practical onsite experience over a 7 months period, i.e. spanning one semester and a summer.