Page 57 - University Bulletin

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MKT 340 MARKETING CHANNELS
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course focuses on the nature and operation of channels employed in the distribution of
goods and services. Topics include: importance of distribution channels, their types in the
consumer industrial and service’s markets, steps in establishing new channels, vertical and
horizontal distribution systems, economic and behavioral problems in wholesaling and
retailing, and marketing logistics.

MKT 350 MARKETING RESEARCH
Credits: 3 (3,0,0) Prerequisites: STAT 271, MKT 301.
This course presents a broad overview of the marketing research process. Concepts and
methods of marketing research are discussed along with the role of marketing research in
aiding decision making. Topics include: problem analysis and definition, determination of
information needs and sources, research design, sampling, data collection methods, data
analysis and interpretation, and writing the final research report.

MKT 360 RETAIL MANAGEMENT
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course focuses on the study of policies, strategies, methods, and procedures for
marketing in a retail environment. Major topics include: the social, legal, ethical, and
international issues associated with retail marketing, target market analysis, development of
the retail marketing mix, the relationships among retailing, major marketing functions, and
other business functions, use of technology to improve systems and performance in retail
environments, and recent retail trends.

MKT 370 BUSINESS-TO-BUSINESS MARKETING
Credits: 3 (3, 0, 0) Prerequisite: MKT 301
The aim of this course is to provide business students with a general understanding of the
theory and practice of business-to-business marketing in contrast to consumer goods
marketing. Students are introduced to the scope of business marketing including
manufacturing, institutional, reseller and government markets. The course discusses how
firms develop marketing strategies to take advantage of opportunities in these unique
markets.

MKT 410 GLOBAL MARKETING
Credits: 3 (3,0,0) Prerequisite: MKT 301
This course targets the fundamentals and key issues of global marketing. The course surveys
the modern world marketing environment in which international marketers operate (cultural,
political, legal, and economic environments) and the rules governing international marketing.
Strategic and operational issues in international marketing management are discussed,
including planning and implementation of marketing strategies in a global setting. Current
issues and trends affecting Saudi global marketing involvement are also addressed.

MKT 420 DIRECT MARKETING
Credits: 3 (3,0,0) Prerequisite: MKT 301
The course examines the principles of direct marketing from the perspective of marketers who
attempt to sell to both consumer and organizational markets. Students are introduced to the
scope of direct marketing, including the internet, e-mail, direct marketing, mail order, lead
generation, circulation, relationship/loyalty programs, store traffic building, fund raising, pre-
selling, post-selling, and research.