Page 20 - University Bulletin

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COLLEGE OF BUSINESS ADMINISTRATION [CBA]

The College of Business Administration (CBA) at PSU offers four (4) undergraduate programs:
Accounting, Aviation Management, Finance, and Marketing. These programs are designed to enable
graduates to meet and respond proactively to the local and international business environments that
are fast changing, complex, global, and diverse. The degree programs expose students to the breadth
of business knowledge, scientific tools and techniques, and support services.

The Accounting, Finance and Marketing, programs were developed taking into account the needs of
the local community, the interdisciplinary nature of the subjects, and the ever-changing nature of the
development in these fields. The rigor of AACSB standards together with two bench marking
exercises guided and informed the crafting of the curriculums of these degree programs. CBA faculty
examined the content and structure of the business colleges at three exemplary Saudi universities
before turning their attention to the content and design of the top American undergraduate business
programs.

The Aviation Management program, launched in fall of 2011, is representative of the CBA ability to
respond to community needs and job market demands. Saudi Arabia has set course to develop its
transportation system to facilitate business, travel and tourism in the nation and the air transport
industry is the key link in this drive hence the CBA responded to this situation and partnered with the
preeminent international school in aviation, Embry Riddle Aeronautical University, in fashioning the
curriculum for AVM program.

In brief, the CBA's four undergraduate programs are well constructed to enable student acquisition of
the knowledge needed and the professional skills demanded in their respective fields. Lastly, these
programs are guided by the following vision and mission of the CBA.

CBA VISION
The College of Business Administration aspires to be the hallmark of excellence and innovation
in business education in the Kingdom of Saudi Arabia and the Middle East.

COLLEGE MISSION
The College of Business Administration aims to create an innovative academic environment that
promotes excellence in business education, research, and service in the Kingdom of Saudi Arabia
through commitment to quality and continuous improvement in accordance with international
standards.

CBA UNDERGRADUATE ACADEMIC PROGRAMS

▪ Bachelor of Science in Accounting
▪ Bachelor of Science in Aviation Management
▪ Bachelor of Science in Finance
▪ Bachelor of Science in Marketing