Page 132 - University Bulletin

BACHELOR OF ARTS IN LANGUAGE AND MEDIA
(SASCED-P 29999)

Introduction
The Bachelor of Arts in Language and Media is a dynamic, interdisciplinary program designed for
students passionate about language, communication, and digital media. This program equips students
with advanced linguistic proficiency, media literacy, and hands-on experience in content creation,
journalism, and digital storytelling. With a strong focus on emerging media technologies, AI-assisted
communication, and multimedia production, students will develop the skills needed to thrive in
today’s fast-evolving media landscape.

As Saudi Arabia emerges as a global hub for major world events including the upcoming FIFA World
Cup 2034 and international summits, the demand for skilled news reporters, media analysts, content
creators, and communication specialists has never been greater. This program prepares students to
meet these industry needs by providing real-world training in news reporting, investigative journalism,
multimedia storytelling, and digital communication. Through hands-on experience in newsrooms,
media labs, and digital content production, students will gain the expertise to cover global and regional
events, shape narratives, and engage diverse audiences.

Graduates will be well-positioned for careers in journalism, public relations, content creation, digital
marketing, broadcasting, social media management, corporate communication, and international
media organizations, helping to drive Saudi Arabia’s growing influence on the world stage. Whether
aspiring to be a media strategist, editor, content creator, or communication specialist, students will
gain the tools to shape the future of global communication.
Program Vision
The Bachelor of Arts in Language and Media program aims to be a regional leader in the integration
of language, media, and communication, preparing students to excel as global communicators and
critical thinkers. By combining academic excellence, creativity and cultural awareness with innovative
approaches, the program supports the university’s mission to provide world-class education in the
Middle East.
Program Mission
The mission of the Bachelor of Arts in Language and Media program is to empower students with the
knowledge, skills, and values essential for excellence in language and its use in the media, promoting
sustainability, to pursue professional careers and postgraduate studies. Additionally, the program
utilizes AI to enhance digital communication strategies while maintaining ethical standards, preparing
graduates to excel as effective global communicators and critical thinkers in the evolving language and
media landscape, bridging human ingenuity with technology

Program Goals
● Cultivate Proficiency: Develop students' linguistic and digital proficiencies, enabling them
to effectively communicate across diverse media forms and contexts.
● Promote Critical Thinking: Foster analytical and critical thinking skills, empowering
students to apply these competencies in the creation of media content.
● Enhance Technological Literacy: Equip students with a strong foundation in media and AI
technologies and digital literacy, encompassing the utilization of software and hardware
tools for both media production and analysis.
● Facilitate Experiential Learning: Provide students with enriching opportunities for
research, internships, and community engagement, allowing them to apply their acquired
skills and knowledge to real-world challenges and opportunities.
● Cultivate Ethical Citizenship: Encourage students to be responsible, ethical, and socially
engaged citizens who leverage their abilities to effect positive social and cultural change.

120 PSU UNDERGRADUATE BULLETIN