Page 127 - University Bulletin

126

COURSE DESCRIPTIONS BUSINESS COMPUTING AND E-COMMERCE (IS-BCE) TRACK

BCE 409 E-BUSINESS SYSTEMS IMPLEMENTATION
Credits: 3 (3,0,1) Prerequisites: IS 241

The primary objective of this course is to introduce concepts, tools and approaches
to electronic business. Further, the subject will help the students to develop skills to
manage businesses in the digital world. The course will cover the foundations of E-
Business systems and infrastructure required to set up an E-business. In addition,
the course will focus on the functional areas enabled by E-Business such as Value
Chain, ERP and SCM highlighting the significance of CRM and business
intelligence in E-Business Systems. The course provides a balanced approach
including concepts from technology and management. Hands-on experience with
enterprise systems, such as SAP S/4 Hana, is an integral element of the course.

BCE 437 BUSINESS AND MARKETING ASPECTS OF E-COMMERCE SYSTEMS
Credits: 3 (3,1,0) Prerequisites: BCE409, MKT301

The focus of this course is on the business and marketing aspects of e-Commerce systems.
The course starts with an overview of the business strategies, planning, and logistics for
setting up an e-Commerce system. After that, the course discusses strategic marketing
analysis, marketing planning, and the complexities of marketing decisions. An important
component of the course considers the utilization of Search Engines and Internet
Marketing.

BCE 447 VISUAL MERCHANDISING
Credits: 3 (3,0,1) Prerequisites: BCE 409 , MKT 301

The course will teach students to use Mockshop and a virtual 3D store modeling software
package, to conceptualize and design store interior, layout, fixtures, lighting, signs,
merchandising planograms. Students will learn in deep on understanding of visual
merchandising concepts, theories, planning, strategies, techniques, store image, and
target market. At the end of the course, students will be implementing the Virtual retail
store.

BCE 473 ENTREPRENEURIAL STRATEGY
Credits: 3 (3,1,0) Prerequisite: BCE 409

This course examines entrepreneurial strategies for emerging ventures, growing ventures,
sustainable growth in established ventures. The object of this progression is to acquaint
students with the concepts and contexts of building new businesses, their relevance and
application to organizations in today’s economy; the formulation and application of new
business strategies for both Independent startups and new ventures within existing
organizations; and achieving innovation in existing established organizations through
entrepreneurial strategies.

BCE 483 Business Intelligence and Analytics
Credits: 3 (3,0,1) Prerequisites: BCE409, IS371
An organization must constantly monitor, recognize and understand every aspect and
every issue of its operations, its industry and the overall business environment, to