Page 133 - University Bulletin

Program Learning Outcomes
Upon successful completion of the Bachelor of Arts in Language and Media, graduates are expected
to be able to:
K1. Display knowledge and thorough understanding of the English language; its nature,
structure, function, history, and usage in different contexts.
K2: Demonstrate thorough understanding of the theoretical, critical perspectives and practical
facets of media production and communication, including AI technologies and digital media
tools.
S1: Critically analyze media texts from a range of genres, platforms, and cultural perspectives,
demonstrating critical thinking, research and media literacy skills.
S2: Produce effective media content in a range of social, professional and academic contexts
across various digital platforms, using appropriate language and digital media and AI
technology.
V1: Demonstrate knowledge of social and cultural ramifications of media communication and
adherence to ethical, professional and legal concerns involved in the creation and
dissemination of media.

Career Opportunities

● Content and Creative Writing: Content Creator, Scriptwriter, Copywriter
● Journalism and Broadcasting: News Reporter, Sports Commentator, Radio/TV Host,
Announcer
● Editing and Language Services: Language Editor, Proofreader, Language Consultant,
Translator
● Marketing and Public Relations: PR Specialist, Media Specialist, Advertising and Marketing
Professional, Content Strategist
● Media and Production: Video/Film Producer, Multimedia Specialist, News Editor
● Media Analysis and Compliance: Media Analyst/Researcher, Media Censorship Specialist, AI
Ethicist and Compliance Officer
● Corporate and Administrative Roles: Communication Officer, Administrative Assistant,
Cultural Activities Specialist
● Technology and AI in Media: AI Marketing Specialist, Language Technology Specialist, Social
Media Manager
● Education and Training: Teacher, Trainer in Media and Communication

121 PSU UNDERGRADUATE BULLETIN