Page 39 - University Bulletin

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PROGRAM LEARNING GOALS
Our graduates will:
▪ have good knowledge of Marketing
▪ be able to apply their conceptual knowledge of Marketing in practical settings
▪ have good written and oral communication skills
▪ be able to effectively use technology in solving business problems
▪ consider ethical perspectives while making decisions
▪ be good team players

PROGRAM LEARNING OUTCOMES
Our students will:
▪ Illustrate good knowledge of Marketing in different course assessments that they undergo.
▪ Describe practical solutions for marketing problems applying the theory in practice.
▪ Demonstrate their written communication skills through project reports, assignments and
essays submitted.
▪ Exhibit their oral communication skills through presentations made for different courses.
▪ Effectively use technology in collecting, analyzing and interpreting data for projects assigned to
them.
▪ Identify ethical issues and provide solutions in business decision-making contexts.
▪ Work effectively in teams as part of accomplishing group projects and tasks assigned to them.

CAREER OPPORTUNITIES
▪ Marketing specialist ▪ Retail manager
▪ Consumer analyst ▪ Export manager
▪ Brand manager ▪ Public relations and communications manager
▪ Merchandising manager ▪ Marketing researcher
▪ Advertising manager ▪ Customer service manager
▪ Marketing professionals in:
▪ Government & Public Sector
▪ Non-Profit Organizations
▪ Service Ministries
▪ Banks and Financial Institutions
▪ Service Organizations like Airlines, Airports, Universities, Hospitals, etc.