Page 38 - University Bulletin

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BACHELOR OF SCIENCE IN MARKETING
BS IN MARKETING (SASCED-P 04140101)

INTRODUCTION
Marketing is the sum total of all those process by which organizations discover and study the
needs of the target customers and design, price, promote, and distribute goods, services, ideas
and other market offerings that satisfy the identified needs.
Marketing is pervasive in today's society and its philosophy, principles, and techniques are
applicable to every conceivable type of organizations. In the past, marketing career opportunities
were limited mainly to manufacturing, retailing, wholesaling, consulting and advertising
organizations. This is no longer the case as marketing is seen as indispensable to all types of
organizations for their success.
The Marketing major prepares students to practice marketing in today’s highly dynamic and
challenging environments. To accomplish this objective, the Marketing curriculum contains a wide
range of courses together with a mix of business, management and other useful general courses.

PROGRAM VISION

The Marketing Program envisions to be a dynamic and leading program that transforms students
into future marketing leaders and practitioners.

PROGRAM MISSION

To provide a quality program that integrates latest knowledge and best practices in marketing,
and trains students in communication skills, ethics and creativity.