Page 252 - University Bulletin

MKT440 Service Marketing
Credits: 3 (3,0,0) Prerequisites: MKT301
This course covers a range of topics related to service marketing. The unique characteristics of
services are explained, and their consequences for marketing mix formulation are analyzed.
Distinctive marketing problems are critically assessed using concepts and how best addressed
using strategies. Opportunities for service organizations that do not sell a physical good as their
main offering to the public (e.g. airlines, banks, government agencies, hotels, medical facilities,
and restaurants) are explored and discovered. Current issues and trends in service marketing are
discussed as well.

MKT450 Marketing in Non-profit Organizations
Credits: 3 (3,0,0) Prerequisites: MKT301
This course centers on the application of marketing concepts and tools cued to the marketing
activities of public agencies, health services, public transportation, the arts, schools, museums,
etc. Topics include: the role of marketing planning and research, definition of target markets, the
development of the marketing mix including product and service development, pricing,
promotion, public relations, and service distribution.

MKT460 Export Marketing and Management
Credits: 3 (3,0,0) Prerequisites: BUS351, MKT301
This course teaches students, in a practical way, how to analyze foreign markets’ opportunities
and formulate policies and programs to profit from these opportunities. Topics covered include:
studying and analyzing export markets, export promotion, export channels and intermediaries,
setting up and managing export operations, and the technical aspects of the export business. An
analysis of the Saudi export policy and the implications of World Trade Organization (WTO)
membership are also discussed. Students have chances to observe and practice actual export
business as carried out by leading Saudi exporters.

MKT470 Strategic Marketing
Credits: 3 (3,0,0) Prerequisites: MKT301 and completion of 90 credit hours
This course is concerned with strategic marketing planning. The focus is on making strategic
decisions and developing plans for implementing them. The general goal of the course is enabling
students to integrate the various marketing tools into consistent programs aimed at achieving
sustainable and profitable positions in the marketplace.

MKT492 Cooperative Education (Co-op)
Credits: 10 Prerequisites: Department consent
The Co-op is a career related professional program available to all Marketing students. It is
designed to help students build on skills already learned in the classroom and acquire new ones
as well. Co-op education is available to Marketing students who have accumulated the requisite
number or more credits. The Co-op option counts for 10 credit hours (CRs) for practical onsite
experience over a 7-month period, i.e. spanning one semester and a summer.

240 PSU UNDERGRADUATE BULLETIN