Page 250 - University Bulletin

MATH285 Discrete Mathematics
Credits: 3 (3,0,0) Prerequisite: MATH117
The course introduces the students to mathematical logic, fundamental discrete structures, such
as: sets, functions, relations and graphs. Mathematical reasoning and various counting techniques
are also covered in the course. Throughout the course students apply the techniques they learn
to simplified practical problems. This course prepares the students for higher level computing
courses where these concepts are of fundamental importance.
MKT301 Principles of Marketing
Credits: 3(3,0,0) Prerequisites: BUS101
This course surveys marketing activities and the decisions affecting them in consumer, industrial,
and international markets. Marketing planning and decision making are examined from firms' and
consumers' points of view. Topics covered include: the marketing concept and its company- wide
implications and integration of marketing with other functions. Also covered are activities of
marketing research– identification of marketing opportunities, development of marketing mix
strategies (e.g. decisions concerning pricing, distribution, promotion and product design).
Marketing systems views in terms of both public and private policy. Are also discussed. This course
is a prerequisite to all higher marketing courses.

MKT310 Consumer Behavior
Credits: 3 (3,0,0) Prerequisites: MKT301
This course draws on the behavioral sciences and focuses on the application of cultural, social,
and psychological concepts to the analysis of consumer behavior. Implications for marketing
strategy are discussed and analyzed.

MKT320 Promotion Management
Credits: 3 (3,0,0) Prerequisites: MKT301
This course discusses the major marketing communications functions including advertising, direct
marketing, sales promotion, public relations, personal selling, and marketing on the internet. An
understanding is developed of how organizations use these techniques and venues, not as
separate entities, but as a part of a holistic strategy to communicate with its target markets. Topics
include: overview of the nature of marketing communications and promotion management, the
communications process, the objectives of the different forms of communications/promotion, the
effectiveness of each tool, and how a company can best use each tool in the development of an
integrated marketing communications strategy.

MKT330 Professional Selling and Sales Management
Credits: 3 (3,0,0) Prerequisites: MKT301
The course deals with the sales function and its relationship to the total marketing program. Topics
include: sales strategies and objectives, the development and administration of sales
organizations and sales force, and control and evaluation of sales operations.

MKT340 Marketing Channels
Credits: 3 (3,0,0) Prerequisites: MKT301
This course focuses on the nature and operation of channels employed in the distribution of goods
and services. Topics include: importance of distribution channels, their types in the consumer
industrial and service markets, steps in establishing new channels, vertical and horizontal
distribution systems, economic and behavioral problems in wholesaling and retailing, and
marketing logistics.

238 PSU UNDERGRADUATE BULLETIN