Page 251 - University Bulletin

MKT350 Marketing Research
Credits: 3 (3,0,0) Prerequisites: STAT271, MKT301.
This course presents a broad overview of the marketing research process. Concepts and methods
of marketing research are discussed along with the role of marketing research in aiding decision
making. Topics include: problem analysis and definition, determination of information needs and
sources, research design, sampling, data collection methods, data analysis and interpretation, and
writing the final research report.

MKT360 Retail Management
Credits: 3 (3,0,0) Prerequisites: MKT301
This course focuses on the study of policies, strategies, methods, and procedures for marketing in
a retail environment. Major topics include: the social, legal, ethical, and international issues
associated with retail marketing, target market analysis, development of the retail marketing mix,
the relationships among retailing, major marketing functions, and other business functions, use
of technology to improve systems and performance in retail environments, and recent retail
trends.

MKT370 Business-to-Business Marketing
Credits: 3 (3, 0, 0) Prerequisites: MKT301
The aim of this course is to provide business students with a general understanding of the theory
and practice of business-to-business marketing in contrast to consumer goods marketing.
Students are introduced to the scope of business marketing including manufacturing, institutional,
reseller and government markets. The course discusses how firms develop marketing strategies
to take advantage of opportunities in these unique markets.

MKT410 Global Marketing
Credits: 3 (3,0,0) Prerequisites: BUS351 and MKT301
This course targets the fundamentals and key issues of global marketing. The course surveys the
modern world marketing environment in which international marketers operate (cultural,
political, legal, and economic environments) and the rules governing international marketing.
Strategic and operational issues in international marketing management are discussed, including
planning and implementation of marketing strategies in a global setting. Current issues and trends
affecting Saudi global marketing involvement are also addressed.

MKT420 Direct Marketing
Credits: 3 (3,0,0) Prerequisites: MKT301
The course examines the principles of direct marketing from the perspective of marketers who
attempt to sell to both consumer and organizational markets. Students are introduced to the
scope of direct marketing, including the internet, e-mail, direct marketing, mail order, lead
generation, circulation, relationship/loyalty programs, store traffic building, fund raising, pre-
selling, post-selling, and research.

MKT430 Marketing on the Internet
Credits: 3 (3,0,0) Prerequisites: IS101, MKT301
This course looks at the internet and internet marketing. Students learn how to create and publish
web pages, develop web marketing skills, as well as research methods companies use to make
money on the internet. Finally, students examine the impact of the internet on today's world.

239 PSU UNDERGRADUATE BULLETIN