Page 48 - University Bulletin

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AVIATION MANAGEMENT
AVM 201 INTRODUCTION TO AIR TRANSPORT INDUSTRY
Credits: 3 (3,0,0) Prerequisite: BUS 102
The course introduces the core concepts, characteristics and principles of air transport
business and aviation management. The structure of the air transport industry and air
transport practices are explained and analyzed. Regional and worldwide trends in the
industry trends are examined and the ethical issues in business practices within the
industry are discussed.

AVM 310 AVIATION LAWS AND POLICIES
Credits: 3 (3,0,0) Prerequisites: BUS 231, AVM201
The course exposes students to laws and policies that impact aviation in the KSA,
identifying specific national and international organizations responsible for the
development, implementation, and enforcement of such laws and policies. Applicable
international treaties will also be examined.

AVM 320 AIRLINE OPERATIONS
Credits: 3 (3,0,0) Prerequisite: AVM201
This course introduces the student to the fundamental of airline operations. Areas of study
include aviation market analysis, cargo operations, ground operations, fleet planning &
scheduling and how these four areas work together to create and maintain airline
scheduled operations. Aviation terminology is emphasized and current events that will
shape the future of aviation will be analyzed and discussed.

AVM 330 AIRPORT OPERATIONS
Credits: 3 (3,0,0) Prerequisite: AVM201
The course introduces the various complex systems employed in commercial service
airports to both meet governmental certification requirements, as well as the needs of
stakeholders including airlines and air travelers.

AVM 340 AIRLINE MANAGEMENT
Credits: 3 (3,0,0) Prerequisites: AVM310, AVM320
A study on aviation business by looking at key elements of airline industry such as
organization, management, operation as well as diversification of their business units;
understanding the airline’s revenue management, fluctuated demand and supply; as well
as learning how airlines cooperate with their tourism related organizations, airline
alliances, travel agencies, wholesalers and hotel industries amid the ever intense
competition. Learn the airline’s strategy to improve their products and services for revenue
maximization. Study introduction of Customer Relationship Management and Loyalty
Marketing, applied by the airlines for their customer retention. Study the changing
behavior of passengers, channel of distributions, marketing and sales planning. Understand
other marketing issues such as air cargo services, low cost carrier, General Sales Agency for
the airlines, electronic marketing, sales promotion and their communication to the public.

AVM 350 AIRPORT MANAGEMENT
Credits: 3 (3,0,0) Prerequisites: AVM 310, AVM 330
Students will be introduced to the processes and challenges involved with the management
of an airport including the planning, organizing, evaluating, and controlling of airport
activities within an increasingly entrepreneurial environment both domestically and
internationally.