Page 18 - Issue278

278
ـه1445 ةدعقلا وذ ددـــــ ـــــعلا Forum 18
م2024 وياـم

The Research and Initiatives Center Launches

Innovative Author Research Dashboard

Prince Sultan University's Research and Initiatives Center (RIC) has
unveiled a new tool aimed at enhancing academic collaborations and
showcasing faculty achievements: the Author Research Dashboard.
This digital platform, now live at https://ric.psu.edu.sa/authordata.
php, is designed to provide a comprehensive view of the university's
research output, drawing on reliable data sources such as Scopus and
Google Scholar.
The dashboard offers a detailed look into PSU faculty members’
academic contributions by displaying metrics such as citation counts,
H-index, ResearchGate scores, and the Field-Weighted Citation
Impact (FWCI). These features are intended to help users understand
the influence and reach of the university's research efforts within the
global academic community.
The dashboard is a user-friendly resource that allows faculty,
students, and staff to explore individual researcher profiles, compare
achievements, and stay informed about the latest research trends
within the university. This tool not only highlights the impressive
work being done by our researchers but also fosters a spirit of healthy
competition and growth in our academic community. With this new
tool, Prince Sultan University reaffirms its commitment to fostering
a robust research environment and promoting transparency and
accessibility in academic achievements.
Feedback from the university community is encouraged, as it will be
crucial in refining and enhancing the dashboard. Suggestions and
comments can be directed to research@psu.edu.sa.

Digital Marketing Program, PSU Digital Academy

Empowering Digital Transformation continuing education, others. He has a deep understanding of his subject matter
and PSU Digital Academy offered digital Program to students and can break down complex concepts into easy-to-
and faculty from the College of Business Administration. understand terms. The outcomes of the program were to
This program enables learners to acquire the knowledge create an impact and enrich their marketing skills and ability
and skills to get started on their journey in digital marketing to market their own businesses.
by taking a business idea and converting it into a customer
value proposition that they can go to market with. They will "The digital marketing course that we underwent was
get insights into the marketing journey of a digital business a really rewarding experience. It covered the basics of
and acquire vital foundational skills in areas such as customer digital marketing in the broad context of an organization's
analysis and buying journey mapping, creating social media overall marketing strategies and tactics. The trainer was
marketing experiences, search engine optimization, and knowledgeable enough in the subject area and was
basic copywriting and content creation. sufficiently skilled in engaging the trainees effectively
The program is presented by an expert trainer who has throughout the long sessions. He could equip the trainees
extensive knowledge, skills, and experience in digital well to take up advanced courses in the area." (Dr. George
marketing and can effectively impart that knowledge to Thomas).