Page 25 - Graduate Studies Bulletin

GRADUATE STUDIES BULLETIN

company›s products to foreign markets. International marketing should be
viewed as an integrated discipline that combines several other disciplines:
economics, anthropology, cultural studies, history, demographics,
languages, law, statistics, geography, and international trade. This course
will stimulate your intellectual curiosity on various critical issues and provide
you with analytical frameworks that are necessary for understanding
different cultural environments in global markets and assessing global
marketing opportunities. The course also offers you ample knowledge for
developing and implementing global marketing strategies.

MKT 535 Electronic Marketing

Credits: 3(3-0-0) Prerequisite: MKT530

This course introduces students to basic issues in e-commerce and

marketing. It explores the impact of the Internet and the World Wide Web

on the marketing of goods and services, It examines the adoption of the

internet by consumers and firms. Students will study how marketing on

the Web is changing the way firms interact with the market, and how firms

are taking advantage of the Internet to improve their marketing strategies.

Current issues in business-to-consumer (B2C) and business to-business

(B2B) e-commerce will be explored. The course will approach these issues

using readings, discussions, lectures, exercises, and projects.

MKT 538 Strategic Marketing

Credits: 3(3-0-0) Prerequisite: two marketing electives

This course focuses on the role played by the marketing function in the

strategic management of the organization. Within the framework of the

marketing discipline, students will learn how to ascertain customer needs

and to plan strategically in order to fill those needs in an increasingly

changing environment. The course presents analytical techniques, strategic

marketing methods, and strategic choices.

MKT 539 Selected Topics in Marketing

Credits: 3(3-0-0) Prerequisite: MKT530

This course introduces marketing topics of current concern to faculty and

students. It is offered only when faculty is available and sufficient student

interest exists. Seminar content is announced in advance of scheduled

offerings. Prerequisite: permission of instructor.

24 GRADUATE STUDIES BULLETIN