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GRADUATE STUDIES BULLETIN
HRM 579 Selected Topics in Human Resources
Credits: 3(3-0-0) Prerequisite: BUS570
Human Resource topics of current concern to faculty and students. Offered
only when faculty is available and sufficient student interest exists. Seminar
content announced in advance scheduled offerings.
MKT 530 Marketing Management
Credits: 3(3-0-0) Prerequisite: None
The course covers marketing management techniques and the tools
necessary for effective marketing decision-making. Topics include the study
of marketing research, consumer behavior product strategy and liability,
pricing policies, promotion, supply chain management, international and
ethical issues, and control procedures.
MKT 532 Marketing Research
Credits: 3(3-0-0) Prerequisite: MKT530
This course examines marketing research as the systematic and objective
planning, obtaining, recording, analyzing and interpreting of data to
support the decisions of marketing managers Topics include the process
of marketing research, the use of technology to support the research
function, types of relevant data, establishing research design, sampling
procedures, methods of data collection, measurement, statistical testing of
results and writing the research report. In addition, the course will involve
the integration of business examples and applications that illustrate the
importance of marketing research to support an organization›s marketing
program.
MKT 533 Consumer Behavior
Credits: 3(3-0-0) Prerequisite: MKT530
This course presents and analyzes the factors that influence what consumers
buy, in addition to why, when, where, and how they buy products? It draws
on behavioral science concepts and theories, which include economic,
psychological, and socio-cultural variables that affect consumer behavior
and the consumer decision process.
MKT 534 International Marketing
Credits: 3(3-0-0) Prerequisite: MKT530
This course looks into the business activities for directing the flow of a
23PRINCE SULTAN UNIVERSITY
