College of Business Administration

Marketing and Management Department

Prince Sultan University

Riyadh-Kingdom of Saudi Arabia

Dr. Yahya Melhem, Associate Professor of marketing and management

ymelhem@psu.edu.sa

Main interest: Empowerment, Leadership, CRM, and Change Management

Vision
Our vision is to be a hallmark of excellence and innovation in business education in the Kingdom of Saudi Arabia.

Mission
Our mission is to promote excellence and innovation in business education, research, and service in the Kingdom of Saudi Arabia in line with international standards.

Dear all

My office hours as follows:

Every day from 11-11:45 AM

And from 12:45-2:00 PM

Very simple, if you don’t find me and it’s urgent you may e-mail me at

ymelehm@psu.edu.sa

yahyamelhem@yahoo.com

Exam on 19/3/2012

And 10/3/2012

Quiz on Wednesday- Ch.4

Read well and prepare before and after.

Learning is the Real Thing and the Only Thing that Makes Our Life Different

Learn How to Learn Right

Life Is Short. Don’t Waste It For Nothing!

Dear Students This Site is For You to Navigate and Interact for Learning and Knowledge Sharing

Organization Behavior Strategic Marketing

SM Course syllabus

Strategic Marketing

Project is due on 12/5/2012

Strategic marketing plan.

Blue Ocean Strategy

What is your social media strategy? Article

Frito-Lay-case analysis

OB course Syllabus

OB course outline

OB Group Project

Project: due date 10/5/2012

Observation of key OB issues and

Analysis: check with me for more detail

OB quiz -520

OB quiz-521

Link to Yarmouk Learning org		Vision (Arabic article)
Course Name
Strategic Marketing BLUE OCEAN STRATEGY		Yarmouk Project


Business Ethics Beyond Greening http://www.almasry-alyoum.com/article2.aspx?ArticleID=207092 http://www.aawsat.com/details.asp?section=48&article=301507&issueno=9676 Read about social innovation by viewing the above link for Ibrahim Abu Alasih in Egypt	Dear Business Ethics students you need to work on creating your file of a sample of ethical issues local to our culture and their impact, positive or negative on business organizations.	Article Strategy and Society Strategy and society-notes Chapter 10 (external) Enron Notes Case study Arthur Anderson Read summary of Authentic Leadership

http://www.almasry-alyoum.com/article2.aspx?ArticleID=207092

Dear students please acknowledge that slides must not be given out to students (except for some slides that might include external material or Journal article). The purpose for you to read thoroughly the material to use your ability to:

1- Reading

2- Understanding

3- Analyzing

4- Comprehending

5- Adopting

6- Criticizing

7- Adding and coming up with new ideas.