MKT 320 Material by chapter

 

 

WalMart Advertizing strategy

 

One Fix for Walmart's Woes: Spend More on Better TV Advertising

http://adage.com/article/cmo-strategy/fix-walmart-s-woes-spend-tv-ads/229388/

 

Best Buy to Adopt Walmart's 'Every Day Low Price' Strategy?

http://www.dailyfinance.com/2011/02/11/best-buy-to-adopt-walmarts-every-day-low-price-strategy/

 

http://www.allbusiness.com/sales/internet-e-commerce/476651-1.html

What Wal-Mart means to Dell

http://news.cnet.com/What-Wal-Mart-means-to-Dell/2100-1042_3-6186402.html

 

Walmart creates a niche strategy for the third-party marketplace business

http://www.internetretailer.com/2009/09/01/walmart-creates-a-niche-strategy-for-the-third-party-marketplace

 

 

(ch7) prepare the sketch of the promotional program for a company with an interesting business model

ZARA. New Collection Launch. 2009                                                   http://www.slideshare.net/preciousssa/zara-marketing

 

How To Create a Sales Promotion Plan

•http://www.niccotan.com/2011/08/how-to-create-sales-promotion-plan.html
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•How to Create a Successful Sales Promotion
•http://www.thegraphiccafe.com/cafe/blog/15/How-to-Create-a-Successful-Sales-Promotion/

 

•Listen and engage. Social Media                        http://www.slideshare.net/loiclemeur/how-to-promote-your-brand-in-social-networks
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•Promotional Products. Industry report. http://www.slideshare.net/mclpro/promotional-products-industry-report
 

CD Baby’s Complete Guide to

SELLING MORE MUSIC WITH

Facebook