College of Business Administration
Marketing and Management Department



Dr. MIKHAIL ZENCHENKOV

Assistant Professor of Marketing
Prince Sultan University,
College of Business Administration
P.O.Box No. 66833, Riyadh 11586,KSA                                                TEL +966 1 494 8738
FAX:+966 1 454 8317 
mzenchenkov@psu.edu.sa
 

CBA MISSION:
Our mission is to promote excellence and innovation in business education, research, and service in the Kingdom of Saudi Arabia in line with international standards.

CBA VISION:
Our vision is to be a hallmark of excellence and innovation in business education in the Kingdom of Saudi Arabia.

 

Schedule and office hours
On-line presence
Profile
 

 
     Courses
:

UNDERGRADUATE Course Outline Grades Projects Cases’ info Material by chapter
MKT 301 Principles of Marketing          
MKT 420 Direct MArketing * G P C M
MKT 320 Promotion Management *       M
MKT 440 Services Marketing          
           
GRADUATE          
BUS 505 Introduction to business *        


    Material for presentations {experimental}

Cases
Readings
Articles


    Material for exams and projects preparation

Guidelines
Sample Questions
Recommendations


    Extra Resources

Useful Links (webs) Printed Multimedia
     
     


    Announcements

    YEAR 2012

September
   
   
   
   
   


    Research and Academic activities

Published papers Working papers Conferences
     


    Collaborative Projects, Partnerships, Exploration of new horizons

Innovation: New Ideas at work Partnerships Social Projects
     


   Thought of the day:

A journey of a thousand miles begins with a single step. (Lao Tzu)

Great Faith. Great Doubt. Great Effort - the three qualities necessary for training. (Anon)

The man who doesn't read good books has no advantage over the man who can't read them. (Zen)

Wherever you are is the entry point. (Kabir)